The Tourist Organization of the Municipality of Ljubovija was founded with the aim of valorization, preservation and protection of tourist values ​​and promotion and development of tourism on the territory of the municipality of Ljubovija.

The tasks of the Tourist Organization of Ljubovija are:

• enriching and raising the level of quality of tourist contents,
• organizing tourist information and promotional activities,
• organizing events,
• promotion,
• promotion of tourism in the municipality,
• participation in the development and implementation of local tourism policy,
• improving the conditions for the reception and stay of tourists.